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PrecisionOS
PrecisionOS revolutionizes surgical training with advanced VR technology, enhancing skill acquisition and operational readiness for surgeons globally.
PrecisionOS revolutionizes surgical training with advanced VR technology, enhancing skill acquisition and operational readiness for surgeons globally.
Engaging surgeons with a brand for VR training
PrecisionOS needed to entirely reimagine their brand and their place in the industry, driving industry recognition and enhancing credibility with investors and medical professionals.
Surgical Insights for Immersive Education
We began with a discovery phase, interviewing stakeholders, surgeons, and medical training partners to understand their vision and positioning challenges. Our research uncovered a critical insight: the team needed to focus on the transformative impact of advanced medical education on patient outcomes, rather than simply promoting their VR technology. PrecisionOS wasnāt just another VR company; they were shaping the future of surgical education.After extensive workshops and discussions with the founders, we developed a new brand essence that communicated their intelligence, precision, and immersive approach to surgical training.
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We introduced the Tangram puzzle as an overarching theme for VR due to its symbolism in infinite possibilities, creativity, as well as paying homage to the ancient foundations of education.
The Tangram puzzle is a 2D rearrangement puzzle made out of 7 polygons, called tans, which can then be replicated into an endless variety of patterns and silhouettes. The logo was made from this idea: building a cube structure using 7 polygons with infinite spaces and 6 different shades of blue. An alternate logo, the P, follows the same style.
VR Branding: A Cut Above
The rebranded PrecisionOS now conveys a clear and impactful message to investors, industry leaders, and medical professionals alike. The refreshed identity highlights their expertise in advanced medical education, positioning them as a leader in the field of surgical training.The consistent application of the new design system across both physical and virtual channels has enhanced brand recognition and provided a compelling experience that resonates with their target audiences. PrecisionOS has since reported increased traction with investors, medical institutions, and partners, solidifying their place in the future of medical education.
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We thoroughly enjoyed the design process with Skyrocket. Their team came to us with very well thought out design and clear story behind it. As a student of graphic design myself, I believe a good logo needs to work on several layers, and the Skyrocket team gave us this. They left us with clear brand and visual guidelines that we can use for a long time to come.
ā Roberto Oliveira, Founder & CCO
Getting surgical with thought-leadership content
Thought leadership and research-based content markering for PrecisionOS drove increases in traffic and engaged new users, strengthening their presence in the medical community.
Operating a Focused Content Engine
We began by refreshing PrecisionOSās digital channels and developing a comprehensive content strategy focused on long-form, high-value content tailored to the needs of orthopedic surgeons. Through interviews with surgeons and a thorough review of relevant medical journals and publications, we identified key topics that would resonate with the medical audience. The content strategy centered on producing research-based insights into how educational methods, like immersive VR simulations, were improving surgical outcomes.
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To maximize reach and engagement, we repurposed long-form content for distribution across social media, targeting platforms frequented by medical professionals. Our topics focused on third-party research, aligning PrecisionOSās innovative approach with broader trends in medical education. By consistently applying this strategy over the course of a year, we created a steady stream of engaging and insightful content that positioned PrecisionOS as a thought leader in the surgical training space.ā
Thought Leadership for Brand Leadership
By delivering valuable insights through research-backed content, PrecisionOS successfully positioned itself as a leading authority in advanced medical education, while driving continued engagement from both new and existing users.
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400% Increase in Organic Traffic
The content strategy led to a 400% sustained increase in organic traffic, driven by exponential improvements in SEO rankings. PrecisionOSās thought leadership presence grew significantly within the medical community, drawing attention to their innovative approach to surgical training.
What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
