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Real estate marketing has been largely a soulless activity. It's a necessary and specific type of work — which is why real estate marketing really exists in its own category. However, real estate isn't immune to a changing world and adaptation is on the horizon.
Amazon Prime is bringing back ads, and it’s a move that feels like a step backward. Our latest article explores what this means for streaming, broken brand promises, and whether we’re headed back to the era of cable TV.
The workforce is undergoing a major transformation. AI is at the forefront of this change. Discover how to adapt your business and skills to thrive in the new era of work.
In today's rapidly evolving workplace, trauma-informed leadership is essential. By prioritizing empathy and mental health, leaders can create supportive environments where employees thrive, boosting productivity and fostering a resilient, engaged workforce.
Master design consistency with a powerful design system. Discover how a robust design system can streamline your development process. Learn how integrating style guides boosts efficiency, improves collaboration with designers, and ensures your projects are scalable and consistent from start to finish.
Discover Google's groundbreaking pivot from third-party cookies to a privacy-first future. Uncover the far-reaching implications and learn how to adapt to the evolving digital marketing landscape.
Focus, execution, and sustainability are critical to startups. The need for practical strategies and real customer validation should be balanced with funding and visionary ideals.
Deepfake technology threatens democratic processes by creating realistic but false media, undermining trust in elections and institutions. This makes it challenging to discern genuine information from manipulative content. Efforts to counteract deepfakes include developing detection tools and legislative measures.
AI can significantly boost business efficiency, but it's not a magic wand for billionaire status. While AI is powerful, it still lacks human creativity and judgment. Successful entrepreneurs will combine AI tools with human expertise for maximum impact.
Human-centric leadership, balancing empowerment with accountability, and fostering a culture of continuous improvement in successful project management.
Digital transformation is often looked at as an entirely technological practice. Yet, success is predicated on the humans driving and participating in technological change.
Through themes of divergent and convergent thinking, the use of frameworks, high agency, cognitive flexibility, emotional intelligence, and the value of experimentation, we navigate the landscape of effective thinking.
Keeping up and thriving in a world where “marketing” has become the catch-all for everything related to a brand's forward motion.
The journey of implementing a new operating system in a fast-paced agency environment.
So how can you cultivate this mammoth-sized idea that endures the test of time? The methodology is Product Management — harnessing the formidable might of product power.
Marketing is not just about tracking numbers and optimizing campaigns, it's also about understanding human emotions and creating meaningful connections with your audience.
The concept of the "centaur" refers to combining human intelligence and technology to create a more powerful entity. This is achieved using technological trends such as Big Data and Artificial Intelligence (AI) to make better business decisions and improve efficiency. These technologies can analyze vast amounts of data and automate processes, allowing businesses to stay relevant in the modern world and make the most out of their operations.
I “wrote” this article shortly before the explosion of ChatGPT. Since then, I’ve been in touch with colleagues and friends who have used OpenAI and other services to generate everything from lesson plans to research reviews to keynotes for presentations.
Brand awareness is a crucial metric for launching a branded digital campaign, but it's also one of the most challenging to measure.
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