Growing to love vertical
In this episode of High Agency, we sit down with actor, producer, and vertical microdrama consultant Alicia Read to explore the rapidly changing world of storytelling and the personal journey that led her to its cutting edge. From growing up immersed in the arts to navigating careers in entertainment and luxury brand consulting, Alicia reflects on the experiences that shaped her resilience, ambition, and passion for narrative as a force for transformation. She opens up about childhood adversity, identity, and a life-altering near-death experience that reshaped her understanding of love, purpose, and limitlessness. Together, we dive into the explosive rise of vertical microdramas — a multi-billion-dollar global phenomenon rewriting how stories are created and consumed. Alicia shares insider insight into this intimate, data-driven format, its emotional pull on audiences, and what it means for the future of entertainment. This is a conversation about reinvention, agency, entrepreneurship, and why storytelling remains one of humanity’s most powerful tools for connection and change.