Trust and the supercluster
In this episode of High Agency, we sit down with Sue Paish, CEO of DIGITAL, to explore why Canada struggles to turn world-class research into globally competitive companies, and what it takes to change that. Sue reflects on an unconventional career spanning law, healthcare, diagnostics, and national innovation, sharing how repeated leaps into unfamiliar territory shaped her approach to leadership, risk, and collaboration. We unpack how DIGITAL built one of Canada’s most ambitious innovation ecosystems by prioritizing outcomes over process, and why trust-based networks, fast decision-making, and coordinated action became critical during COVID-19. The conversation also explores Canadian business culture, the tension between caution and ambition, and why Sue believes the country’s future depends on becoming bolder, more accountable, and more willing to back winners. At its core, this episode is about leadership beyond the playbook, building systems that reward execution, and reimagining what Canadian innovation can become at scale.