Our objective was to refresh West Fraser’s website by trimming the excess and planting a user-friendly experience. We streamlined navigation, optimized SEO, and ensured accessibility—combining multiple websites into a single digital presence set to grow.
West Fraser envisioned a digital presence as grand as the forests they manage. A dynamic online platform, that would empower their team to craft and share engaging content effortlessly, streamlining their workflow and strengthening their connection with major stakeholders.
West Fraser envisions a future where every tree adds value to our lives and the planet. As pioneers in the forest products industry, they are committed to innovation and sustainability by continuously enhancing operations and exploring new possibilities in bioenergy and bioproducts to meet the evolving needs of our world.
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