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CarSimple
CarSimple is on a mission to take the confusion, friction and uncertainty out of used car sales, by empowering anyone to complete their car purchase with confidence.
CarSimple is on a mission to take the confusion, friction and uncertainty out of used car sales, by empowering anyone to complete their car purchase with confidence.
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Branding to make used car sales delightful
Buying a car can be a trip. Our mission was to create a journey, without taking the customer for a ride. CarSimple's design language uses simple lines, contrasts and a bright accent to make every touchpoint useful and delightful.
Visual clarity invites emotional clarity
CarSimple's strategy was akin to introducing a zen garden into the chaotic bazaar of used car sales. The approach centered on designing a brand to emanate calmness, trust, and simplicity — a stark contrast to the industry standard. This was not merely about aesthetics but about embedding calm and clarity into the very fabric of the CarSimple identity.By employing a sophisticated design system that leveraged stark contrasts complemented by an atypical accent color, the brand stands out from the cacophony of used car sales. This visual strategy was supported by the use of clear, straightforward iconography, aiming to demystify car ownership and make the process as intuitive as reading a children's book. The design philosophy was clear: to cut through the noise with simplicity, offering a serene harbour for customers in the tumultuous sea of car purchasing and leasing.
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As simple as CarSimple
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The result of CarSimple's bold reimagining was a resounding success. The new identity and design system became a lighthouse guiding customers through the noise and friction of car ownership. The carefully chosen contrasts and unique accent color did not just attract attention; they communicated a message of simplicity and reliability.
Users reported feeling a sense of ease and clarity as they navigated the process, a testament to the effectiveness of the calming visual language. The clear iconography served as signposts, ensuring that even those new to car ownership could understand and engage with the process confidently. This transformation has not only elevated CarSimple's brand but has also reshaped customer expectations, setting a new standard for how car sales can be approached. CarSimple is synonymous with trust, simplicity, and a customer-centric approach, proving that even in the most unlikely sectors, change is possible with creativity and a deep understanding of customer needs.
Clear and easy user experience for the right car buyer
In a market where there has been little incentive to do things differently, this venture required us to identify the audiences that may have experienced frustration with the status quo. Only then could we develop an experience that would resonate enough to drive engagement and sales.
Identifying the CarSimple buyer
To tackle this, we embarked on a journey of customer discovery and user testing, aiming to tailor an experience that feels personal and intuitive. The team deployed a multifaceted research strategy, seeking to understand the psyche, preferences, and pain points of their prime prospects. By developing rich descriptions of target personas, we were not merely designing for an audience but for individuals with distinct needs, behaviors, and aspirations.This groundwork was crucial in identifying what mattered most to potential customers and how they interacted with online platforms. Through surveys, interviews, and interactive testing sessions, we gathered the insights needed to craft an online experience that could guide users through the car buying process with ease and confidence.
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Delightful journey to car ownership
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The fruits of this labor were evident in the streamlined customer journey we unveiled. From the moment users arrive to the site, every step towards car ownership was meticulously designed to feel seamless and devoid of unnecessary complexity. The journey from the landing page, through the product listing page (PLP) and onto the product detail page (PDP), and finally to financing and deal closure, was engineered to be intuitive, guiding users with a gentle hand.
Simplicity was achieved without compromising the depth of information available, ensuring customers could make well-informed decisions with ease. The result was a customer experience that felt refreshingly simple and significantly reduced the cognitive load on users. By focusing on what truly mattered to their customers, CarSimple managed to transform the daunting task of online car purchasing into a journey that customers could not only navigate but enjoy.
Developing well-oiled systems for integration & automation
Our mandate in delivering the sales operations and fulfillment process was to bring legacy dealership systems and modern software services together in harmony — a software architecture balancing the needs of a lean startup, with a robust infrastructure that would be ready to scale.
Test driving many types of auto sales software
We embarked on a comprehensive evaluation of the technological landscape, investigating the capabilities and maturity of various tools with a qualification matrix. The aim was to construct a technical architecture that embodied the principle of low coupling and high cohesion, ensuring each component could operate independently while seamlessly integrating into a cohesive whole.This meticulous selection process led to the adoption of the Webflow CMS for our front end — a nimble web content management system that had both a user-friendly interface and robust APIs. We researched the capabilities of current dealer management systems and auto sales customer relationship management (CRM) solutions. To knit these diverse systems together and enable custom interoperability and automations, CarSimple turned to Microsoft Azure. Leveraging Azure's cloud services allowed for the development of a lean yet scalable infrastructure, capable of supporting complex integrations and data workflows while maintaining high performance and reliability.
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Interoperability of the old and the new
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The outcome of CarSimple's strategic technology integration was a groundbreaking platform that redefined the car sales landscape. By bringing together auto sales CRM, dealer management systems, and a powerful ecommerce experience, underpinned by custom interoperability solutions and automations on a Microsoft Azure backend, we achieved a level of integration and efficiency previously unseen in the industry.
This cohesive digital ecosystem not only streamlined internal operations, but also significantly enhanced the customer experience, offering a seamless journey from discovery to purchase. The platform's lean infrastructure, designed with scalability in mind, ensured that CarSimple could adapt and grow without the constraints of traditional, fragmented systems. In essence, CarSimple's technical architecture is the backbone of its mission to simplify car purchasing and leasing, proving that even in a complex and fragmented industry, unity and simplicity could prevail through thoughtful technical planning.
What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
