The next move is yours
We’re ready when you are.
Wiley X
WileyX is a leader in protective eyewear, delivering uncompromising safety through cutting-edge technology, designed for the fearless and the bold.
WileyX is a leader in protective eyewear, delivering uncompromising safety through cutting-edge technology, designed for the fearless and the bold.
Designing the experience to see products clearly
Wiley X needed to enhance their online shopping channel by creating a more seamless experience of the brand and intuitive product exploration.
Unifying Safety and Style
Embracing a user-centric approach, we prioritized understanding the needs and behaviours of Wiley X's target audience. This involved conducting in-depth user research to identify key customer profiles and understand their pain points throughout the online shopping journey. By mapping out user flows and conducting A/B testing, we could optimize the platform for intuitive navigation and product discovery. <br><br>Our approach was to design a system that seamlessly integrates with Wiley X's brand identity. This system prioritizes clarity and intuitive navigation while delivering a visually captivating aesthetic. The result is a cohesive online experience that reflects the brand's commitment to innovation and design, ensuring customers can effortlessly explore products and make informed purchasing decisions.
No items found.
A Crystal-Clear Customer Journey
No items found.
The new UI prototype successfully addressed user frustrations and enhanced the user experience by simplifying navigation and reducing information overload. User testing revealed improved task completion rates and increased satisfaction levels with the browsing experience. Wiley X now benefits from a design system that makes it easier for customers to discover and interact with their products while maintaining a high standard of information delivery.
This understanding empowers online users to make informed purchasing decisions with confidence. The enhanced user experience has not only led to an increase in customer engagement but also showcased the effectiveness of a user-centric approach in driving sales and cultivating lasting brand loyalty.
Enhanced ecommerce for an extensive eyeware catalogue
Deliver a seamless and engaging customer experience by revitalizing the Wiley X online storefront on Magento ecommerce.
Streamlining Development for Success
We transitioned the Magento codebase into a shared repository and implemented a CI/CD pipeline to streamline development workflows. This allowed for continuous integration and delivery of updates to the developing and staging servers. Additionally, we incorporated the newly developed UI into the Magento platform, ensuring a consistent and seamless user experience across the site, particularly enhancing the product search, selection, and checkout processes.
No items found.
The new platform seamlessly integrated Wiley X's refreshed brand identity, creating a visually appealing and cohesive online experience. By combining our technical expertise with a customer-centric design philosophy, we delivered a high-performing e-commerce solution that elevates the Wiley X brand and empowers customers to make informed purchasing decisions.
Optimized ecommerce for growth
Partnering with Wiley X, we embarked on a mission to bring their renowned clarity and protection from the battlefield to the digital landscape. This wasn't just about creating a website. It was about building an online experience as sharp and resilient as their eyewear.
No items found.
The updated Magento platform enabled more efficient collaboration and continuous delivery of improvements, significantly reducing the time required to implement updates. The integration of the new UI design resulted in a more agile and responsive ecommerce experience. Customers now benefit from a smoother, more streamlined shopping journey, leading to increased engagement and higher conversion rates for Wiley X.
What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
