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YYoga
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Yyoga set out to create a yoga community where everyone belonged. Using principles of yoga and mindfulness, creating places for people to feel inspired, connected and welcome.
Yyoga set out to create a yoga community where everyone belonged. Using principles of yoga and mindfulness, creating places for people to feel inspired, connected and welcome.
Untangling the Digital Yoga Mat
We rescued a three-person marketing team from an inherited backend nightmare and freed half a million users from broken booking flows before major program launch.
Start Fresh, Build Smart
We scrapped a build-as-you-go disaster and started with actual user journeys. Implementing a headless CMS to separate content from design, so future redesigns wouldn't mean starting over. Best-of-breed components replaced costly and brittle custom code that developers feared touching. Third-party booking widgets got branded skins to keep users in the YYOGA experience. Agile workflows meant the team could capture feedback without derailing launch timelines.
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The Marketing Manager wanted a door to knock on, not remote promises. We delivered face-to-face accountability and user-centric design that impressed from day one. Custom landing page builders freed marketing from developer queues. Request backlogs captured fresh ideas without scope creep. Every integration got vetted for maintenance burden since their IT head was done with specialized dependencies eating budget. An impending program launch drove every decision toward practical over perfect.
Return of Control to Marketing
We launched on schedule with tech costs slashed to a fraction of previous costs. The marketing team went from helpless to empowered, setting strategy and building campaigns on their own schedule. User experience became consistent across booking, content, and app touchpoints. Rich data started flowing immediately, enabling quick iterations based on actual user behaviour rather than wishlist features.
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Over 500,000 Happy Users
The Marketing Manager finally got a website that added value instead of eating resources. Version two launched shortly after with user flow improvements based on real data over assumptions. Head of IT loved escaping proprietary system prison and specialized developer dependency. Teams stopped adding to endless wishlists and started shipping improvements. The site transformed from technical burden to growth accelerator, supporting their expansion without requiring teardowns every few years.
Finding the Flow in Branding
We unified scattered brand touchpoints into a cohesive wellness identity that finally matched the sophistication of their evolving community and digital platform.
Personas Drive Design
We mapped everyone from nervous first-timers to daily hot yoga devotees, letting real users shape the visual language. Calming palettes and fluid iconography replaced static print leftovers. The identity extended into booking tools, studio signage, and social content. Every touchpoint got the same intentional treatment.
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Third-party booking interfaces looked like they belonged to different companies, killing trust at crucial moments. We white-labeled everything to match the refined aesthetic. Typography weight conveyed energy levels across class types. Color choices evoked movement and calm confidence without feeling precious. The design system included templates that marketing could actually use, not just pretty guidelines that collected dust. Legacy print thinking got replaced with digital-first flexibility.
Holding the Right Pose
Studio signage, Instagram posts, and booking flows finally felt like the same company. Marketing got asset libraries that worked across channels without starting from scratch. Staff could explain the brand consistently because it actually made visual sense. Users trusted the experience more when everything matched their expectations.
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The refresh positioned YYOGA properly in the modern wellness landscape. Internal teams stopped fighting with clashing visuals and started creating cohesive campaigns. The design system grew with new programs instead of breaking every time they added offerings. Trust increased measurably as users moved through consistent touchpoints. Marketing activation became faster without sacrificing brand standards. The identity shift from fragmented to flowing matched their business evolution from multi-regional studios to national wellness platform.
What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
