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Hello Tractor
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Hello Tractor brought connectivity to agricultural equipment, unlocking hidden capacity and creating value between equipment owners, farmers and the land.
Breaking ground with a brand for empowerment
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We created a compelling brand identity and digital presence that helped Hello Tractor communicate their revolutionary tractor-sharing platform to farmers and equipment owners across Africa.
Making Complex Technology Approachable
Hello Tractor needed to communicate their "Uber for tractors" concept to diverse audiences with varying tech literacy. Their existing brand couldn't convey both the sophisticated technology behind the platform and the simple, practical value for farmers. They lacked the visual language and digital presence to build trust with rural communities while attracting investors and partners.
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We accessed their field research across African markets, understanding how farmers and tractor owners think about mechanization and technology. This informed a brand strategy that bridges traditional agricultural values with modern innovation. We developed UI prototypes that demonstrated the platform's simplicity, using visual storytelling that resonates with users who might be skeptical of digital solutions. Every design decision balanced accessibility with aspiration.
Cultivating Connection and Trust
We delivered a comprehensive brand identity, digital presence, and UI prototype suite that made Hello Tractor's platform feel both revolutionary and reliable. The brand system included visual language that works across digital and print touchpoints, while prototypes demonstrated user journeys for farmers and tractor owners.
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The new brand positioned Hello Tractor as the trusted bridge between traditional farming and modern efficiency. UI prototypes clearly demonstrated value to users, accelerating adoption conversations and user onboarding. The digital presence attracted significant investor interest while the accessible design language helped field teams communicate the platform's benefits to farming communities, enabling Hello Tractor's expansion across multiple African markets.
I loved how Skyrocket made it clear for us: these are the segments and that’s where you are in the world. The three positioning statements have had strategic implications that are foundational to our company.
— Van Jones, Co-Founder & Director of Marketing
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What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
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We build trust through genuine human connection.
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Propel
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