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Alterna Haircare
Alterna's clean, healthy, skincare-inspired formulas elevate everyday moments into self-care experiences that transform the hair and delight the senses.
Champagne websites and caviar dreams
We redesigned Alterna Haircare's website, creating a branded product journey that guided customers to retail partners, while improving content management and enabling continuous evolution through a flexible, headless development approach.
Highly visual content for a hyper-focused target
We reimagined Alterna’s website as a branded product journey, emphasizing user-friendly navigation that allowed customers to easily find products suited to their needs. We developed an efficient workflow that enabled Alterna’s team to update and cross-index lists of North American retailers based on the specific Alterna products they carried.The website’s design provided a beautiful and intuitive journey for users to locate nearby salons and retailers or complete their purchase online through partners like Ulta, Sephora, and Amazon. Using Craft CMS and a headless development approach, we ensured flexibility and the ability to continuously evolve the website without full-scale rebuilds, enabling month-to-month improvements, for years on end.
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Driving Results and Ongoing Improvement
The foundational website empowered Alterna's small digital team to manage complex campaigns across multiple channels effectively. Skyrocket's ongoing partnership supported continuous optimization as new products launched and audience insights emerged. The editorial focus successfully engaged professional stylists seeking education and inspiration. Industry-leading digital experiences impressed stakeholders throughout Henkel's organization. The strong foundation positioned Alterna for sustained growth in the clean beauty movement while minimizing operational burden.
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First Year – 15x Traffic Growth
Alterna's digital presence generated 51 million impressions in 2019, representing 1,560% growth versus 2018. The digital marketing team won Henkel's "Digital Difference Maker" company award for their contributions. Website capabilities expanded with professional sections and interactive hair quizzes. Optimized marketing bandwidth enabled significant content creation acceleration across all channels while maintaining quality standards through successful contractor relationships.
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What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.