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Alterna Haircare
Alterna's clean, healthy, skincare-inspired formulas elevate everyday moments into self-care experiences that transform the hair and delight the senses.
Champagne websites and caviar dreams
We redesigned Alterna Haircare's website, creating a branded product journey that guided customers to retail partners, while improving content management and enabling continuous evolution through a flexible, headless development approach.
Taking Customers on a Product Journey
To address these challenges, we reimagined Alterna’s website as a branded product journey, emphasizing user-friendly navigation that allowed customers to easily find products suited to their needs. We developed an efficient workflow that enabled Alterna’s team to update and cross-index lists of North American retailers based on the specific Alterna products they carried.The website’s design provided a beautiful and intuitive journey for users to locate nearby salons and retailers or complete their purchase online through partners like Ulta, Sephora, and Amazon. Using Craft CMS and a headless development approach, we ensured flexibility and the ability to continuously evolve the website without full-scale rebuilds, enabling month-to-month improvements, for years on end.
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Driving Results and Ongoing Improvement
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The redesigned website transformed Alterna’s online presence, engaging customers more effectively while driving them to retail and salon partners to complete their purchases.
The streamlined content management system enabled the Alterna team to maintain and optimize their online experience, while the headless development approach allowed for continuous enhancements without major disruptions. Acting as an extension of Alterna’s digital team, we optimized the website's performance, increased its functionality, and maximized the impact of their digital investments, all while maintaining a graceful and efficient approach.
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