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Maple Organics provides the relief of pure and clean, natural remedies through the first FDA-cleared drugs made entirely of organic ingredients.
Relanching a naturopathic brand
We shifted a niche naturopathy brand into the established medical space through minimalist package redesign and ecommerce platform.
Graceful calm in the face of retail chaos
We repositioned Maple Organics from crowded wellness noise through soft, subtle packaging that whispered luxury while competitors shouted. Environmental scans and competitive analysis revealed opportunity for minimalist differentiation. The Adaptogen line received colorful gradients maintaining fun vibes, while Therapy line balanced stakeholder pressure for brightness against strategic finesse. Parallel ecommerce development integrated affiliate partners who provided feedback throughout design iterations, creating investment in the transformation.
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Print design principles guided our defense of white space, citing luxury brands' historical use of emptiness to signal premium positioning. Shelf mockups and focus groups validated approach with new customers strongly approving while existing affiliates showed initial resistance. The ecommerce relaunch synchronized product imagery with brand standards, enabling affiliates to present cohesive marketing across channels. We navigated grocery representatives pushing for bolder elements while maintaining sophisticated restraint that elevated perception from supplements to medical-grade solutions.
Generating marketplace momentum
The strategic restraint successfully differentiated Maple Organics on crowded shelves where loud colors typically dominated. Affiliate partners transitioned from change resistance to active brand advocates as sales demonstrated consumer preference for sophisticated positioning.
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Working with Skyrocket on a complete rebrand modernized Maple Organics and bolstered relevance with a more contemporary and fashionable consumer. Web saw traffic grow after repackaging the adaptogen line and retailer interest increased.
– Rosy Atwal, CEO & Founder
The integrated ecommerce and packaging strategy created reinforcing touchpoints that elevated brand perception from family remedies to professional wellness solutions, opening new retail partnerships previously inaccessible to niche naturopathy positioning.
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