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Royal Academy of Punjab
The Royal Academy of Punjab is a pioneering Canadian not-for-profit institution dedicated to teaching and preserving Punjabi folk dance and music.
The Royal Academy of Punjab is a pioneering Canadian not-for-profit institution dedicated to teaching and preserving Punjabi folk dance and music.
Digital platforms for arts leadership
We developed new digital platforms for the Royal Academy of Punjab, deepening engagement and scaling educational offerings, while growing new audiences.
The Right Tools for the Culture
Royal Academy wanted to serve various audiences, from young learners to adults and alumni. We began by analyzing the academy’s operations, identifying key pain points, and establishing avenues for growth. We integrated a user-friendly calendar and scheduling system that allowed staff to easily manage content and event publishing. To scale the academy's educational offerings, we introduced Thinkific, a learning management platform, for self-directed courses and video content delivery. To address the diversity of needs, we created a compelling storytelling experience highlighting the academy’s vision and cultural richness using the Webflow CMS, while leveraging the platform’s e-commerce features for merchandise sales.
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Growing the Online World of Punjabi Culture
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The new website and learning platform transformed the academy’s digital presence, resulting in a 240% increase in web traffic within three months, driven by organic SEO efforts alone.The community responded with excitement and pride, seeing the digital transformation as a reflection of the academy’s growth and ambition. The seamless integration of online learning allowed the Royal Academy of Punjab to scale its expertise and engage a broader audience while retaining its core mission of sharing and inviting others into their love of Punjabi culture.
Rebranding for the culture
A rebranded Royal Academy of Punjab, transformed it from a dance school into a cultural institution with a profound mission, securing its legacy and positioning it for long-term growth and community impact.
Drumming Up Innovation
Skyrocket engaged in a comprehensive discovery process, involving stakeholder engagement, audience surveys, and market research to uncover the full scope of the academy’s impact on the community. We recognized that the institution’s mission extended beyond dance, with a deep desire to share Punjabi culture and preserve its folk arts for future generations. We formalized their Core Ideology—the vision, purpose, and values that underpin the academy's mission.We proposed a bold rebranding initiative: renaming the institution to Royal Academy of Punjab to encompass the full breadth of its cultural focus. A new brand identity was developed, inspired by the "dhol" drum and navigational symbols, representing the academy’s role in acting as a wayfinder to guide young people through their cultural journey.
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Branding the Home for Punjabi Culture
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The relaunched brand was met with enthusiasm from both the community and new audiences, effectively reflecting the academy’s expanded mission. The new identity not only solidified the academy’s cultural influence but also positioned it for long-term growth, garnering increased support from government funders and community partners.The Royal Academy of Punjab successfully transitioned from a grassroots dance school into a cultural institution with a broader purpose, securing its legacy and ensuring its capacity to inspire future generations with the richness of Punjabi culture.
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"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
"Working with this team has transformed our approach to marketing and significantly boosted our engagement rates."
Alice Johnson
Marketing Director, TechCorp
