Brand Architecture & Naming

Build clarity across your brands and grow them.

Plan the structure that lets you scale without chaos or confusion. We organize your brand portfolio, establish clear relationships, and create names that stick, making communications graceful and efficient.

  • Brand Naming
  • Brand Hierarchy Design
  • Trademark & Domain Research
  • Sub-brand Development
  • M&A Brand Integration
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When you need to

  • End portfolio sprawl, ambiguity, overlap, and cannibalization
  • Correct strategic, cultural or legal pitfalls from hastily invented brands
  • Reduce dilution and confusion from inconsistent naming conventions

Our team will

  • Select the right branding model to guide your growth
  • Create a naming strategy and evaluate opportunities for unique trademarks
  • Establish governance for brand extensions and sub-brands

So you achieve

  • Clear structures that create lift for the brand and products
  • Memorable, defensible brand family and names with strong rationale
  • Scalable rules that accelerate launches and brand integrations

Bring harmony to a chaotic brand portfolio.

Learn more about Brand Architecture & Naming
Our Brand Architecture & Naming Experience
Our Experience with Brand Architecture & Naming

The next move is yours

We’re ready when you are.