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CarSimple
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CarSimple is on a mission to take the confusion, friction and uncertainty out of used car sales, by empowering anyone to complete their car purchase with confidence.
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Developing well-oiled systems for integration & automation
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Our mandate in delivering the sales operations and fulfillment process was to bring legacy dealership systems and modern software services together in harmony — a software architecture balancing the needs of a lean startup, with a robust infrastructure that would be ready to scale.
Test driving many types of auto sales software
We embarked on a comprehensive evaluation of the technological landscape, investigating the capabilities and maturity of various tools with a qualification matrix. The aim was to construct a technical architecture that embodied the principle of low coupling and high cohesion, ensuring each component could operate independently while seamlessly integrating into a cohesive whole.This meticulous selection process led to the adoption of the Webflow CMS for our front end — a nimble web content management system that had both a user-friendly interface and robust APIs. We researched the capabilities of current dealer management systems and auto sales customer relationship management (CRM) solutions. To knit these diverse systems together and enable custom interoperability and automations, CarSimple turned to Microsoft Azure. Leveraging Azure's cloud services allowed for the development of a lean yet scalable infrastructure, capable of supporting complex integrations and data workflows while maintaining high performance and reliability.
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Interoperability of the old and the new
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The outcome of CarSimple's strategic technology integration was a groundbreaking platform that redefined the car sales landscape. By bringing together auto sales CRM, dealer management systems, and a powerful ecommerce experience, underpinned by custom interoperability solutions and automations on a Microsoft Azure backend, we achieved a level of integration and efficiency previously unseen in the industry.
This cohesive digital ecosystem not only streamlined internal operations, but also significantly enhanced the customer experience, offering a seamless journey from discovery to purchase. The platform's lean infrastructure, designed with scalability in mind, ensured that CarSimple could adapt and grow without the constraints of traditional, fragmented systems. In essence, CarSimple's technical architecture is the backbone of its mission to simplify car purchasing and leasing, proving that even in a complex and fragmented industry, unity and simplicity could prevail through thoughtful technical planning.
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