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Royal Academy of Punjab
The Royal Academy of Punjab is a pioneering Canadian not-for-profit institution dedicated to teaching and preserving Punjabi folk dance and music.
Digital platforms for arts leadership
We developed new digital platforms for the Royal Academy of Punjab, deepening engagement and scaling educational offerings, while growing new audiences.
The Right Tools for the Culture
Royal Academy wanted to serve various audiences, from young learners to adults and alumni. We began by analyzing the academy’s operations, identifying key pain points, and establishing avenues for growth. We integrated a user-friendly calendar and scheduling system that allowed staff to easily manage content and event publishing. To scale the academy's educational offerings, we introduced Thinkific, a learning management platform, for self-directed courses and video content delivery. To address the diversity of needs, we created a compelling storytelling experience highlighting the academy’s vision and cultural richness using the Webflow CMS, while leveraging the platform’s e-commerce features for merchandise sales.
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Growing the Online World of Punjabi Culture
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The new website and learning platform transformed the academy’s digital presence, resulting in a 240% increase in web traffic within three months, driven by organic SEO efforts alone.The community responded with excitement and pride, seeing the digital transformation as a reflection of the academy’s growth and ambition. The seamless integration of online learning allowed the Royal Academy of Punjab to scale its expertise and engage a broader audience while retaining its core mission of sharing and inviting others into their love of Punjabi culture.
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