We developed new digital platforms for the Royal Academy of Punjab, deepening engagement and scaling educational offerings, while growing new audiences.
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We developed new digital platforms for the Royal Academy of Punjab, deepening engagement and scaling educational offerings, while growing new audiences.
As the Royal Academy of Punjab evolved from a community dance school into a cultural institution, its website and digital platforms failed to meet the needs of a modern, diverse audience.While their social media presence was vibrant, the website lacked the functionality and storytelling needed to attract new visitors, communicate effectively with existing students, and scale the academy's expertise. The academy required a solution to engage multiple audiences, streamline content management, and expand its reach through online learning.
Royal Academy wanted to serve various audiences, from young learners to adults and alumni. We began by analyzing the academy’s operations, identifying key pain points, and establishing avenues for growth. We integrated a user-friendly calendar and scheduling system that allowed staff to easily manage content and event publishing. To scale the academy's educational offerings, we introduced Thinkific, a learning management platform, for self-directed courses and video content delivery. To address the diversity of needs, we created a compelling storytelling experience highlighting the academy’s vision and cultural richness using the Webflow CMS, while leveraging the platform’s e-commerce features for merchandise sales.
The new website and learning platform transformed the academy’s digital presence, resulting in a 240% increase in web traffic within three months, driven by organic SEO efforts alone.The community responded with excitement and pride, seeing the digital transformation as a reflection of the academy’s growth and ambition. The seamless integration of online learning allowed the Royal Academy of Punjab to scale its expertise and engage a broader audience while retaining its core mission of sharing and inviting others into their love of Punjabi culture.
A rebranded Royal Academy of Punjab, transformed it from a dance school into a cultural institution with a profound mission, securing its legacy and positioning it for long-term growth and community impact.
The Royal Academy of Punjab is a beacon of cultural education, fostering self-confidence and connection among Canadian Punjabi youth through high-quality Punjabi folk arts programs. The academy is creating a vibrant community that celebrates diversity and promotes cultural understanding with the goal of shaping a more inclusive future.
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