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YYoga
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Yyoga set out to create a yoga community where everyone belonged. Using principles of yoga and mindfulness, creating places for people to feel inspired, connected and welcome.
Finding the Flow in Branding
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We unified scattered brand touchpoints into a cohesive wellness identity that finally matched the sophistication of their evolving community and digital platform.
Personas Drive Design
We mapped everyone from nervous first-timers to daily hot yoga devotees, letting real users shape the visual language. Calming palettes and fluid iconography replaced static print leftovers. The identity extended into booking tools, studio signage, and social content. Every touchpoint got the same intentional treatment.
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Third-party booking interfaces looked like they belonged to different companies, killing trust at crucial moments. We white-labeled everything to match the refined aesthetic. Typography weight conveyed energy levels across class types. Color choices evoked movement and calm confidence without feeling precious. The design system included templates that marketing could actually use, not just pretty guidelines that collected dust. Legacy print thinking got replaced with digital-first flexibility.
Holding the Right Pose
Studio signage, Instagram posts, and booking flows finally felt like the same company. Marketing got asset libraries that worked across channels without starting from scratch. Staff could explain the brand consistently because it actually made visual sense. Users trusted the experience more when everything matched their expectations.
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The refresh positioned YYOGA properly in the modern wellness landscape. Internal teams stopped fighting with clashing visuals and started creating cohesive campaigns. The design system grew with new programs instead of breaking every time they added offerings. Trust increased measurably as users moved through consistent touchpoints. Marketing activation became faster without sacrificing brand standards. The identity shift from fragmented to flowing matched their business evolution from multi-regional studios to national wellness platform.
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What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.