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Numinus promises rapid breakthroughs and lasting, transformative change through the clinically researched application of psychedelic-assisted counselling and therapies.
Science and spirit in brand strategy
We created a category-defining brand strategy for North America's first regulated psychedelic therapy network, balancing clinical credibility with transformational promise.
Enlightenment Era Inspiration
Understanding the mission, we drew from botanical taxonomy illustrations where scientific precision met wonder. Warm earth tones replaced cold medical blues. Typography echoed old scientific journals but stayed contemporary with clean sans serifs. The California road sign-inspired logo felt accessible and welcoming. Every element bridged traditional medicine's trust with alternative therapy's transformation.
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The psychedelic space was stuck between sterile medical aesthetics and dated hippie nostalgia. Neither worked for serious science-backed transformation. We found our answer in Enlightenment-era botanical drawings that documented life with both rigor and reverence. The generous white space and earthy palette invited vulnerability while maintaining professional credibility. Messaging emphasized safety and lasting change, giving regulators confidence while reassuring nervous first-time patients.
Inspired by Enlightenment, Grounded in Care
Numinus launched with a brand that stood apart from both clinical competitors and mystical alternatives. The identity scaled seamlessly from investor decks to clinic walls. Patients found the warmth inviting while regulators respected the professional presentation. The brand became foundational for fundraising rounds and expansion across Canada.
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The Enlightenment concept resonated deeply with stakeholders who saw themselves reshaping healthcare perception. Internal teams finally had language to explain their pioneering work without sounding fringe or reckless. The botanical elements created recognition without relying on overused psychedelic imagery. Trust built quickly as the brand balanced transformation's mystery with medicine's reliability. The identity positioned Numinus as the mature player in an emerging industry, attracting serious investors and establishing category leadership from day one.
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What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.