Yyoga set out to create a yoga community where everyone belonged. Using principles of yoga and mindfulness, creating places for people to feel inspired, connected and welcome.

Untangling the Digital Yoga Mat

We rescued a three-person marketing team from an inherited backend nightmare and freed half a million users from broken booking flows before major program launch.

Start Fresh, Build Smart

We scrapped a build-as-you-go disaster and started with actual user journeys. Implementing a headless CMS to separate content from design, so future redesigns wouldn't mean starting over. Best-of-breed components replaced costly and brittle custom code that developers feared touching. Third-party booking widgets got branded skins to keep users in the YYOGA experience. Agile workflows meant the team could capture feedback without derailing launch timelines.

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The Marketing Manager wanted a door to knock on, not remote promises. We delivered face-to-face accountability and user-centric design that impressed from day one. Custom landing page builders freed marketing from developer queues. Request backlogs captured fresh ideas without scope creep. Every integration got vetted for maintenance burden since their IT head was done with specialized dependencies eating budget. An impending program launch drove every decision toward practical over perfect.

Return of Control to Marketing

We launched on schedule with tech costs slashed to a fraction of previous costs. The marketing team went from helpless to empowered, setting strategy and building campaigns on their own schedule. User experience became consistent across booking, content, and app touchpoints. Rich data started flowing immediately, enabling quick iterations based on actual user behaviour rather than wishlist features.

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Over 500,000 Happy Users

The Marketing Manager finally got a website that added value instead of eating resources. Version two launched shortly after with user flow improvements based on real data over assumptions. Head of IT loved escaping proprietary system prison and specialized developer dependency. Teams stopped adding to endless wishlists and started shipping improvements. The site transformed from technical burden to growth accelerator, supporting their expansion without requiring teardowns every few years.

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What drives our success

At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.

Connect

We build trust through genuine human connection.

Align

We own outcomes completely. Your goals become ours.

Propel

We explore widely, then lead with clear conviction.

The next move is yours

We’re ready when you are.