Explore Technology Articles

AI is Reshaping the Future of Work. Again.

Cesar TorrecillaCesar Torrecilla
Cesar Torrecilla
Cesar Torrecilla
Skyrocket Digital
Mo Dhaliwal
September 24, 2024
4

The workforce is undergoing a major transformation. AI is at the forefront of this change. Discover how to adapt your business and skills to thrive in the new era of work.

Power of Consistency in Design Systems

Jorge CortezJorge Cortez
Jorge Cortez
Jorge Cortez
Skyrocket Digital
No items found.
August 14, 2024
11

Master design consistency with a powerful design system. Discover how a robust design system can streamline your development process. Learn how integrating style guides boosts efficiency, improves collaboration with designers, and ensures your projects are scalable and consistent from start to finish.

Voting without Trust: Deepfakes and Elections in the Age of AI

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
July 30, 2024
6

Deepfake technology threatens democratic processes by creating realistic but false media, undermining trust in elections and institutions. This makes it challenging to discern genuine information from manipulative content. Efforts to counteract deepfakes include developing detection tools and legislative measures.

Why AI Alone Can’t Make You a Billionaire. At Least, Not Yet.

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
July 25, 2024
5

AI can significantly boost business efficiency, but it's not a magic wand for billionaire status. While AI is powerful, it still lacks human creativity and judgment. Successful entrepreneurs will combine AI tools with human expertise for maximum impact.

Empathy and the Next Sprint

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
Sanaz Afshar
July 17, 2024
5

Human-centric leadership, balancing empowerment with accountability, and fostering a culture of continuous improvement in successful project management.

Digital Transformation for Humans

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
July 3, 2024
4

Digital transformation is often looked at as an entirely technological practice. Yet, success is predicated on the humans driving and participating in technological change.

Transforming into a Chief Marketing Technologist

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
March 7, 2024
7

Keeping up and thriving in a world where “marketing” has become the catch-all for everything related to a brand's forward motion.

From Flicker to Flame: The Power of Product Management

Shan DhaliwalShan Dhaliwal
Shan Dhaliwal
Shan Dhaliwal
Skyrocket Digital
No items found.
March 18, 2023
4 min read

So how can you cultivate this mammoth-sized idea that endures the test of time? The methodology is Product Management — harnessing the formidable might of product power.

Rise of the Centaur

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
January 19, 2023

The concept of the "centaur" refers to combining human intelligence and technology to create a more powerful entity. This is achieved using technological trends such as Big Data and Artificial Intelligence (AI) to make better business decisions and improve efficiency. These technologies can analyze vast amounts of data and automate processes, allowing businesses to stay relevant in the modern world and make the most out of their operations.

AI is a tactical weapon in the SEO arms race

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
January 6, 2023

I “wrote” this article shortly before the explosion of ChatGPT. Since then, I’ve been in touch with colleagues and friends who have used OpenAI and other services to generate everything from lesson plans to research reviews to keynotes for presentations.

Top 5 Questions to Consider When Building a Business Website.

Skyrocket Digital
No items found.
July 19, 2022

We highlight the most strategic questions to answer when launching a new website build, so you can feel confident in the planning and execution of this process.

Did iPods Revolutionize Digital Music Consumption, or Was it the Pirates?

Skyrocket Digital
No items found.
May 26, 2022

Apple recently announced that it will be discontinuing the last version of the iPod. In the wake of that news, many articles have praised Steve Jobs for revolutionizing how we consume music. We, however, would like to recognize the earlier pioneers who forced the industry to adapt; the pirates.

Universal Analytics Is Riding Off Into The Sunset

Cesar TorrecillaCesar Torrecilla
Cesar Torrecilla
Cesar Torrecilla
Skyrocket Digital
No items found.
April 25, 2022

Marketers worldwide are awaiting a major change happening on July 1, 2023. Universal Analytics (UA) will stop collecting data and the migration to Google Analytics 4 (GA4) will be complete.

Craft Versus WordPress: An Agency’s Philosophical Stance on CMS

Ethan  ZhangEthan  Zhang
Ethan Zhang
Ethan  Zhang
Skyrocket Digital
No items found.
May 1, 2019

Not sure which direction to take when it comes to CMS selection? Selecting the right CMS will mean your company can control your content, make updates, and add or remove pages for years. Choose the wrong one and you could find yourself literally paying the price with every update. - We have been testing and reiterating our CMS selection process for years. Our lead front-end developer, Ethan, has shared his insights as to why we favour one CMS over the other and what it can mean for the future of your website.

The Kingliness Of Content

Kris ChichakKris Chichak
Kris Chichak
Kris Chichak
Skyrocket Digital
No items found.
February 27, 2019

Why You Need to Write Original Content and Tips for Creating It. Since the dawn of .COM content has been the Holy Grail of engagement, conversions, and generally winning the internet. - Original content can help you reign over the labyrinth of finding your audience and getting them to engage with your brand. Educate and inspire them and your followers will be loyal to your domain.

A Guide To Cannabis Advertising

Kris ChichakKris Chichak
Kris Chichak
Kris Chichak
Skyrocket Digital
No items found.
October 17, 2018

Marketing cannabis is a bit more complex than pretty pot leaves. - Whether a licensed producer, storefront or an investor, it's important to understand best practices in cannabis advertising.

Skyrocket’s Brand Prize: Five Startups in the Running

Skyrocket Digital
No items found.
February 6, 2018

A brand building strategy worth celebrating. - We’ve picked out five startups who we believe are going to do damn good things for our world. Drumroll please…

Slack Is The Thread Stitching Our Culture Together

Skyrocket Digital
No items found.
February 6, 2018

Company culture isn't about ping pong tables and beer. - You know how these days everyone is raving about ‘Slack changing their work lives’? Well, count us in because Slack did change the way we work and our culture as we knew it.

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