Digital marketing efforts seemingly insufficient? These are some key metrics to monitor and what each can tell you about your messaging, campaigns, UX and customer experience.

On the importance of key messages for brands and how we solve for clarity with our Minimum Viable Brand and Brand Development Framework

Infographic on infographics

In society, we really value having the answer. It's drilled into us from a young age. We’re encouraged to have the right answer because it implies we know the right thing to do, and the right things are going to make us more successful or will optimize a particular situation for us.

Typically when I speak of branding as a spiritual exercise people respond in one of two ways. The first group rolls their eyes and reacts quite cynically; chalking the statement up to weird industry buzz-speak. The second group responds by perking up, leaning forward and becoming attentive.

Why Should We Care About Company Culture? - Do you know someone with a great personality? Maybe it has something to do with how they present themselves, their interests, social circle, or the millions of other little things that make up someone’s personality. No matter what it is, this person is a great human and you like spending time with them. A company can be thought of as akin to a person, where its personality is its brand. Company culture represents your brand much like how you treat people represents your personality.

We knew there had to be a more efficient way to plan, organize, and share content for our clients and ourselves. As a group of fearless explorers, we are constantly searching the land and sea for the best tools to enhance our performance and improve our client's lives. Wouldn't you know, we found it in the ocean.

We take brand turf very seriously—your ideas, no matter how crazy, deserve protection. The story of "The People's Party of Canada" is the branding faux pas we can all learn from. And, sometimes—like the other "People's Party of Canada"—you can do everything right and still have to fight for your right... to party.

Not sure which direction to take when it comes to CMS selection? Selecting the right CMS will mean your company can control your content, make updates, and add or remove pages for years. Choose the wrong one and you could find yourself literally paying the price with every update. - We have been testing and reiterating our CMS selection process for years. Our lead front-end developer, Ethan, has shared his insights as to why we favour one CMS over the other and what it can mean for the future of your website.

Why You Need to Write Original Content and Tips for Creating It. Since the dawn of .COM content has been the Holy Grail of engagement, conversions, and generally winning the internet. - Original content can help you reign over the labyrinth of finding your audience and getting them to engage with your brand. Educate and inspire them and your followers will be loyal to your domain.