We identified and developed personas for new audiences, aligning creative efforts to engage customers both within and beyond the golf industry.
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We identified and developed personas for new audiences, aligning creative efforts to engage customers both within and beyond the golf industry.
We established a deep understanding of Imperial’s market, audience, and internal culture to identify insights and opportunities for growth and brand identity transformation.
Imperial is expanding the appeal for style and technical excellence of their products, aiming to become the definitive choice for discerning active lifestyle enthusiasts. They seek to cater to those who appreciate quality and express their signature style, positioning Imperial as synonymous with personal expression and style across diverse athletic pursuits.
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