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Imperial
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Imperial crafts timeless apparel, blending classic style with modern comfort, perfect for life's best moments – from the clubhouse to the beach.
Turning the signature into a vibe
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We identified and developed personas for new audiences, aligning creative efforts to engage customers both within and beyond the golf industry.
Swinging for excellence
We explored new audiences and developed detailed personas to guide future creative efforts. Through extensive experimentation with language, visuals, and concepts, we tested and refined our approach. This involved creating multiple iterations of potential brand expressions and testing them for resonance and impact. Collaborating closely with Imperial’s team, we aimed to create an identity that resonated with their existing culture.Further focus groups and testing helped shape a direction that would appeal to new audiences. This iterative process allowed us to gather feedback and make necessary adjustments, ensuring the final creative direction was both innovative and authentic. The goal was to create a brand identity that could serve as a platform for future growth and engagement.
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Scoring an ace in the brand
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The result was the creation of a new tag line — Live to Play — accompanied by compelling visuals, music, and motion graphics. This wasn’t just a product campaign; it was an entirely new brand platform that embodied the spirit and culture of Imperial in a fresh new way. The new brand identity provides a foundation for Imperial’s future growth, ensuring engagement with new customers while staying true to the DNA of a superior product.
This cohesive and emotionally resonant brand identity allows Imperial to stand out in a crowded market and set the stage for long-term success and expansion into new markets.
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What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.