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Imperial
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Imperial crafts timeless apparel, blending classic style with modern comfort, perfect for life's best moments – from the clubhouse to the beach.
Discovering a whole new course
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We established a deep understanding of Imperial’s market, audience, and internal culture to identify insights and opportunities for growth and brand identity transformation.
Driving for opportunities
We began by conducting in-person workshops with Imperial’s leadership to gain insights into their operational dynamics and cultural values. We examined their B2B and distributor relationships to understand how they were currently appreciated. This was followed by extensive market research, consumer surveys, and third-party data analysis to identify new target audiences and growth opportunities. We focused on uncovering the unique differentiators in their technical product design and craftsmanship.Collaborating closely with the leadership team, we refined and articulated Imperial’s vision for the future. This holistic approach ensured that we could develop strategic insights and create a culture manual to support the necessary change management for aligning the entire company with the new brand identity.
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Strategy beyond par
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Our comprehensive efforts culminated in the development of strategic insights and a culture manual that would ready Imperial’s workforce for a new consumer-facing identity. By understanding the company’s unique craftsmanship and technical excellence, we helped Imperial articulate their brand narrative and vision for the future. This enabled them to begin aligning their sales and marketing functions for deeper connections with new audiences in and beyond the golf industry.
These strategic insights provided Imperial with the tools to penetrate new markets effectively, fostering loyalty and advocacy among consumers. Ultimately, this sets the stage for Imperial’s transformation from a behind-the-scenes manufacturer to a prominent consumer brand with a distinct and recognizable presence.
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What drives our success
At the heart of our company lies a commitment to integrity, innovation, and collaboration. These values guide our decisions and shape our culture.
Connect
We build trust through genuine human connection.
Align
We own outcomes completely. Your goals become ours.
Propel
We explore widely, then lead with clear conviction.