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CarSimple
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CarSimple is on a mission to take the confusion, friction and uncertainty out of used car sales, by empowering anyone to complete their car purchase with confidence.
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Clear and easy user experience for the right buyer
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In a market where there has been little incentive to do things differently, this venture required us to identify the audiences that may have experienced frustration with the status quo. Only then could we develop an experience that would resonate enough to drive engagement and sales.
Identifying the CarSimple car buyer
To tackle this, we embarked on a journey of customer discovery and user testing, aiming to tailor an experience that feels personal and intuitive. The team deployed a multifaceted research strategy, seeking to understand the psyche, preferences, and pain points of their prime prospects. By developing rich descriptions of target personas, we were not merely designing for an audience but for individuals with distinct needs, behaviors, and aspirations.This groundwork was crucial in identifying what mattered most to potential customers and how they interacted with online platforms. Through surveys, interviews, and interactive testing sessions, we gathered the insights needed to craft an online experience that could guide users through the car buying process with ease and confidence.
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Delightful journey to car ownership
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The fruits of this labor were evident in the streamlined customer journey we unveiled. From the moment users arrive to the site, every step towards car ownership was meticulously designed to feel seamless and devoid of unnecessary complexity. The journey from the landing page, through the product listing page (PLP) and onto the product detail page (PDP), and finally to financing and deal closure, was engineered to be intuitive, guiding users with a gentle hand.
Simplicity was achieved without compromising the depth of information available, ensuring customers could make well-informed decisions with ease. The result was a customer experience that felt refreshingly simple and significantly reduced the cognitive load on users. By focusing on what truly mattered to their customers, CarSimple managed to transform the daunting task of online car purchasing into a journey that customers could not only navigate but enjoy.
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