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Wiley X
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WileyX is a leader in protective eyewear, delivering uncompromising safety through cutting-edge technology, designed for the fearless and the bold.
Designing the experience to see products clearly
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Wiley X needed to enhance their online shopping channel by creating a more seamless experience of the brand and intuitive product exploration.
Unifying Safety and Style
Embracing a user-centric approach, we prioritized understanding the needs and behaviours of Wiley X's target audience. This involved conducting in-depth user research to identify key customer profiles and understand their pain points throughout the online shopping journey. By mapping out user flows and conducting A/B testing, we could optimize the platform for intuitive navigation and product discovery. <br><br>Our approach was to design a system that seamlessly integrates with Wiley X's brand identity. This system prioritizes clarity and intuitive navigation while delivering a visually captivating aesthetic. The result is a cohesive online experience that reflects the brand's commitment to innovation and design, ensuring customers can effortlessly explore products and make informed purchasing decisions.
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A Crystal-Clear Customer Journey
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The new UI prototype successfully addressed user frustrations and enhanced the user experience by simplifying navigation and reducing information overload. User testing revealed improved task completion rates and increased satisfaction levels with the browsing experience. Wiley X now benefits from a design system that makes it easier for customers to discover and interact with their products while maintaining a high standard of information delivery.
This understanding empowers online users to make informed purchasing decisions with confidence. The enhanced user experience has not only led to an increase in customer engagement but also showcased the effectiveness of a user-centric approach in driving sales and cultivating lasting brand loyalty.
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