Explore Branding Articles

Real estate is a dinosaur industry, but will it go extinct?

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
October 7, 2024
5

Real estate marketing has been largely a soulless activity. It's a necessary and specific type of work — which is why real estate marketing really exists in its own category. However, real estate isn't immune to a changing world and adaptation is on the horizon.

Amazon Prime: Breaking Brand Promises One Ad at a Time

Cesar TorrecillaCesar Torrecilla
Cesar Torrecilla
Cesar Torrecilla
Skyrocket Digital
No items found.
October 3, 2024
5

Amazon Prime is bringing back ads, and it’s a move that feels like a step backward. Our latest article explores what this means for streaming, broken brand promises, and whether we’re headed back to the era of cable TV.

Launching an engaging digital brand awareness campaign.

Skyrocket Digital
No items found.
October 26, 2022

Brand awareness is a crucial metric for launching a branded digital campaign, but it's also one of the most challenging to measure.

Office-wide Controversy Erupts on Sanpellegrino Rebrand

Skyrocket Digital
No items found.
April 28, 2022

The team was asked to rate Sanpellegrino’s rebrand from 1 to 5. It seemed like a simple question. We realized it’s not.

Core Purpose: Defining the “Why”

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
November 26, 2021

The world of business is changing. As consumers move towards a more socially conscious frame of mind, it is becoming clear that purpose-driven brands are changing the way the world does business.

Do You and Your Brand Share the Same Values?

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
October 29, 2021

In this article, we look at the meaning of core values, why they are important to a business, and how to define a strong set of core values with an exercise to try with your team.

The Deep Dive: Breaking Down the Discovery Interview

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
October 5, 2021

On the intricacies of our Client Discovery Interview and how our team uses the tool to inform our Brand Development framework.

Why Core Ideology Is the Signature Your Brand Needs

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
Mo Dhaliwal
September 24, 2021

On the process and importance of determining a company’s Core Ideology with definitions and examples.

What’s Up (Or Down) With Your Brand? A Brand Refresh Guide Book

Yulia HavronYulia Havron
Yulia Havron
Yulia Havron
Skyrocket Digital
No items found.
January 22, 2019

Your brand was probably awesome at one point, or at least it was pretty good. Does it still hold up though? If you haven't evaluated your brand in a while, it might be time for a refresh. Here’s a guide to help you decide.

A Marketing Manager’s Guide To A Brand Refresh

Yulia HavronYulia Havron
Yulia Havron
Yulia Havron
Skyrocket Digital
No items found.
September 5, 2018

Successful rebranding starts with a promise. - What is a brand refresh and why is it important? Here is a marketing manager's guide on what to consider and whether it is time for a brand revival.

Launch Your Startup Right with Design Thinking (Part 1)

Skyrocket Digital
No items found.
February 6, 2018

Your startup's first breath should be full of design thinking. - Startups tend to consider design last. In turn, we explore the impact early-stage human-centred design thinking can have on your endeavour.

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