In this episode of High Agency, we’re live from Web Summit with Guita Yazdani, Co-founder and CEO of Campertunity, a fast-growing startup making camping as easy as booking a hotel. Guita shares how one frustrating summer sparked the idea for a platform that connects campers to private land across Canada and beyond. We talk about what it takes to go from zero to 200,000 listings, why PR exploded before they even launched, and how her team is staying ahead of competitors by moving fast and building fearlessly. This conversation touches on more than tech; we explore the connection between nature and mental health, the entrepreneurial journey as a woman of colour, and the kind of wins that don’t show up in investor decks but fuel the mission. If you’ve ever battled a government camping website at 6 a.m., this one’s for you.
As VP of Strategy & Communications at Rescue | The Behavior Change Agency, Penny Norman is a leading force in behaviour change marketing. Specializing in substance use prevention and mental health advocacy, she has spearheaded innovative campaigns that leverage real-time insights, storytelling, and cultural relevance to shift public attitudes. Her work, recognized across the industry, demonstrates how purpose-driven marketing can create lasting change in communities worldwide.
As VP of Strategy & Communications at Rescue | The Behavior Change Agency, Penny Norman is a leading force in behaviour change marketing. Specializing in substance use prevention and mental health advocacy, she has spearheaded innovative campaigns that leverage real-time insights, storytelling, and cultural relevance to shift public attitudes. Her work, recognized across the industry, demonstrates how purpose-driven marketing can create lasting change in communities worldwide.
Karri Green-Schuermans is a visionary in Vancouver's culinary scene and the co-founder of Chambar Restaurant, a pioneer in blending exceptional food with a casual yet refined dining experience. Born in New Zealand and raised on a farm, Karri’s journey has been rooted in sustainability and innovation. Over the past 20 years, her ventures, including Café Medina and the Dirty Apron Cooking School, have redefined local hospitality. As Chambar celebrates its 20th anniversary, Karri’s leadership continues to inspire a new generation of restaurateurs, demonstrating how tradition and innovation can thrive together.
Karri Green-Schuermans is a visionary in Vancouver's culinary scene and the co-founder of Chambar Restaurant, a pioneer in blending exceptional food with a casual yet refined dining experience. Born in New Zealand and raised on a farm, Karri’s journey has been rooted in sustainability and innovation. Over the past 20 years, her ventures, including Café Medina and the Dirty Apron Cooking School, have redefined local hospitality. As Chambar celebrates its 20th anniversary, Karri’s leadership continues to inspire a new generation of restaurateurs, demonstrating how tradition and innovation can thrive together.
Lasse Gustavson is the President and CEO of Ocean Wise, leading global efforts to protect and preserve marine ecosystems. With decades of environmental leadership at organizations like Oceana, WWF International, and Greenpeace International, Lasse has driven marine protection and climate action through policy advocacy, scientific expeditions, and strategic partnerships. A pioneer in ocean conservation, he combines expertise in International Relations and Human Ecology with a passion for bold leadership to address the critical challenges facing our oceans today.
Lasse Gustavson is the President and CEO of Ocean Wise, leading global efforts to protect and preserve marine ecosystems. With decades of environmental leadership at organizations like Oceana, WWF International, and Greenpeace International, Lasse has driven marine protection and climate action through policy advocacy, scientific expeditions, and strategic partnerships. A pioneer in ocean conservation, he combines expertise in International Relations and Human Ecology with a passion for bold leadership to address the critical challenges facing our oceans today.
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