Walking the path of most resistance

In this episode of High Agency, we sit down with serial entrepreneur and inventor Jay Giraud to trace a journey that spans from dropping out of high school and chasing dreams as a pro snowboarder, to raising nearly $200 million and taking companies public. Jay is best known as the co-founder of Damon Motorcycles, but his story is about much more than building revolutionary electric bikes. It’s about how failure, injury, and near-bankruptcy shaped his resilience; why most startups collapse by solving the wrong problem; and what it takes to spot opportunity where others only see obstacles. Jay’s path defies convention and reveals what it really means to live with high agency.