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AI is a tactical weapon in the SEO arms race

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
January 6, 2023
min

I “wrote” this article shortly before the explosion of ChatGPT. Since then, I’ve been in touch with colleagues and friends who have used OpenAI and other services to generate everything from lesson plans to research reviews to keynotes for presentations.

Launching an engaging digital brand awareness campaign.

Skyrocket Digital
No items found.
October 26, 2022
min

Brand awareness is a crucial metric for launching a branded digital campaign, but it's also one of the most challenging to measure.

Educating the next generation through collaboration.

Chad DeAbreuChad DeAbreu
Chad DeAbreu
Chad DeAbreu
Skyrocket Digital
No items found.
October 26, 2022
min

We recently had the opportunity to collaborate with the students of Kriti Dewan's Introduction to Digital Marketing class at Kwantlen Polytechnic University.

Top 5 Questions to Consider When Building a Business Website.

Skyrocket Digital
No items found.
July 19, 2022
min

We highlight the most strategic questions to answer when launching a new website build, so you can feel confident in the planning and execution of this process.

Did iPods Revolutionize Digital Music Consumption, or Was it the Pirates?

Skyrocket Digital
No items found.
May 26, 2022
min

Apple recently announced that it will be discontinuing the last version of the iPod. In the wake of that news, many articles have praised Steve Jobs for revolutionizing how we consume music. We, however, would like to recognize the earlier pioneers who forced the industry to adapt; the pirates.

Office-wide Controversy Erupts on Sanpellegrino Rebrand

Skyrocket Digital
No items found.
April 28, 2022
min

The team was asked to rate Sanpellegrino’s rebrand from 1 to 5. It seemed like a simple question. We realized it’s not.

Universal Analytics Is Riding Off Into The Sunset

Cesar TorrecillaCesar Torrecilla
Cesar Torrecilla
Cesar Torrecilla
Skyrocket Digital
No items found.
April 25, 2022
min

Marketers worldwide are awaiting a major change happening on July 1, 2023. Universal Analytics (UA) will stop collecting data and the migration to Google Analytics 4 (GA4) will be complete.

What Is Social Commerce And Why Your Business Should Start Investing In It

Skyrocket Digital
No items found.
April 11, 2022
min

What is the number one pastime of a bored digital consumer? It’s scrolling endlessly through their feed looking for something to spike their dopamine — and chances are these are the best times that a consumer is willing to spontaneously spend money.

Core Purpose: Defining the “Why”

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
November 26, 2021
min

The world of business is changing. As consumers move towards a more socially conscious frame of mind, it is becoming clear that purpose-driven brands are changing the way the world does business.

Do You and Your Brand Share the Same Values?

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
October 29, 2021
min

In this article, we look at the meaning of core values, why they are important to a business, and how to define a strong set of core values with an exercise to try with your team.

The Deep Dive: Breaking Down the Discovery Interview

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
October 5, 2021
min

On the intricacies of our Client Discovery Interview and how our team uses the tool to inform our Brand Development framework.

Why Core Ideology Is the Signature Your Brand Needs

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
Mo Dhaliwal
September 24, 2021
min

On the process and importance of determining a company’s Core Ideology with definitions and examples.

Brand Development Toolkit: The SWOT Analysis

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
September 17, 2021
min

This article dives into the long-beloved SWOT analysis and how Skyrocket uses the time-tested framework as a tool in our brand development process.

Digital Marketing Metrics: A User-friendly Guide

Lucie MinkLucie Mink
Lucie Mink
Lucie Mink
Skyrocket Digital
No items found.
August 6, 2021
min

Digital marketing efforts seemingly insufficient? These are some key metrics to monitor and what each can tell you about your messaging, campaigns, UX and customer experience.

Are your customers clear on why your product matters?

Skyrocket Digital
No items found.
July 8, 2021
min

On the importance of key messages for brands and how we solve for clarity with our Minimum Viable Brand and Brand Development Framework

The Infographic of Infographics

Skyrocket Digital
No items found.
July 22, 2020
min

Infographic on infographics

Schrödinger's Paradox: When The Quest For The Right Answer Leads To The Wrong Places

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
November 15, 2019
min

In society, we really value having the answer. It's drilled into us from a young age. We’re encouraged to have the right answer because it implies we know the right thing to do, and the right things are going to make us more successful or will optimize a particular situation for us.

Branding Is A Spiritual Exercise

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
September 26, 2019
min

Typically when I speak of branding as a spiritual exercise people respond in one of two ways. The first group rolls their eyes and reacts quite cynically; chalking the statement up to weird industry buzz-speak. The second group responds by perking up, leaning forward and becoming attentive.

Why Company Culture is a Critical Component of any Great Brand

Kris ChichakKris Chichak
Kris Chichak
Kris Chichak
Skyrocket Digital
No items found.
September 13, 2019
min

Why Should We Care About Company Culture? - Do you know someone with a great personality? Maybe it has something to do with how they present themselves, their interests, social circle, or the millions of other little things that make up someone’s personality. No matter what it is, this person is a great human and you like spending time with them. A company can be thought of as akin to a person, where its personality is its brand. Company culture represents your brand much like how you treat people represents your personality.

HeyOrca: Why We Made The Switch

Jessica RobertsJessica Roberts
Jessica Roberts
Jessica Roberts
Skyrocket Digital
No items found.
May 23, 2019
min

We knew there had to be a more efficient way to plan, organize, and share content for our clients and ourselves. As a group of fearless explorers, we are constantly searching the land and sea for the best tools to enhance our performance and improve our client's lives. Wouldn't you know, we found it in the ocean.

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