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The concept of the "centaur" refers to combining human intelligence and technology to create a more powerful entity. This is achieved using technological trends such as Big Data and Artificial Intelligence (AI) to make better business decisions and improve efficiency. These technologies can analyze vast amounts of data and automate processes, allowing businesses to stay relevant in the modern world and make the most out of their operations.
I “wrote” this article shortly before the explosion of ChatGPT. Since then, I’ve been in touch with colleagues and friends who have used OpenAI and other services to generate everything from lesson plans to research reviews to keynotes for presentations.
Brand awareness is a crucial metric for launching a branded digital campaign, but it's also one of the most challenging to measure.
We recently had the opportunity to collaborate with the students of Kriti Dewan's Introduction to Digital Marketing class at Kwantlen Polytechnic University.
We highlight the most strategic questions to answer when launching a new website build, so you can feel confident in the planning and execution of this process.
Apple recently announced that it will be discontinuing the last version of the iPod. In the wake of that news, many articles have praised Steve Jobs for revolutionizing how we consume music. We, however, would like to recognize the earlier pioneers who forced the industry to adapt; the pirates.
The team was asked to rate Sanpellegrino’s rebrand from 1 to 5. It seemed like a simple question. We realized it’s not.
Marketers worldwide are awaiting a major change happening on July 1, 2023. Universal Analytics (UA) will stop collecting data and the migration to Google Analytics 4 (GA4) will be complete.
What is the number one pastime of a bored digital consumer? It’s scrolling endlessly through their feed looking for something to spike their dopamine — and chances are these are the best times that a consumer is willing to spontaneously spend money.
The world of business is changing. As consumers move towards a more socially conscious frame of mind, it is becoming clear that purpose-driven brands are changing the way the world does business.
In this article, we look at the meaning of core values, why they are important to a business, and how to define a strong set of core values with an exercise to try with your team.
On the intricacies of our Client Discovery Interview and how our team uses the tool to inform our Brand Development framework.
On the process and importance of determining a company’s Core Ideology with definitions and examples.
This article dives into the long-beloved SWOT analysis and how Skyrocket uses the time-tested framework as a tool in our brand development process.
Digital marketing efforts seemingly insufficient? These are some key metrics to monitor and what each can tell you about your messaging, campaigns, UX and customer experience.
On the importance of key messages for brands and how we solve for clarity with our Minimum Viable Brand and Brand Development Framework
In society, we really value having the answer. It's drilled into us from a young age. We’re encouraged to have the right answer because it implies we know the right thing to do, and the right things are going to make us more successful or will optimize a particular situation for us.
Typically when I speak of branding as a spiritual exercise people respond in one of two ways. The first group rolls their eyes and reacts quite cynically; chalking the statement up to weird industry buzz-speak. The second group responds by perking up, leaning forward and becoming attentive.
Why Should We Care About Company Culture? - Do you know someone with a great personality? Maybe it has something to do with how they present themselves, their interests, social circle, or the millions of other little things that make up someone’s personality. No matter what it is, this person is a great human and you like spending time with them. A company can be thought of as akin to a person, where its personality is its brand. Company culture represents your brand much like how you treat people represents your personality.
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