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HeyOrca: Why We Made The Switch

Jessica RobertsJessica Roberts
Jessica Roberts
Jessica Roberts
Skyrocket Digital
No items found.
May 23, 2019
min

We knew there had to be a more efficient way to plan, organize, and share content for our clients and ourselves. As a group of fearless explorers, we are constantly searching the land and sea for the best tools to enhance our performance and improve our client's lives. Wouldn't you know, we found it in the ocean.

Whose Party Is This?

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
May 2, 2019
min

We take brand turf very seriously — your ideas, no matter how crazy, deserve protection. - The story of "The People's Party of Canada" is the branding faux pas we can all learn from. And, sometimes—like the other "People's Party of Canada"—you can do everything right and still have to fight for your right... to party.

Craft Versus WordPress: An Agency’s Philosophical Stance on CMS

Ethan  ZhangEthan  Zhang
Ethan Zhang
Ethan  Zhang
Skyrocket Digital
No items found.
May 1, 2019
min

Not sure which direction to take when it comes to CMS selection? Selecting the right CMS will mean your company can control your content, make updates, and add or remove pages for years. Choose the wrong one and you could find yourself literally paying the price with every update. - We have been testing and reiterating our CMS selection process for years. Our lead front-end developer, Ethan, has shared his insights as to why we favour one CMS over the other and what it can mean for the future of your website.

The Kingliness Of Content

Kris ChichakKris Chichak
Kris Chichak
Kris Chichak
Skyrocket Digital
No items found.
February 27, 2019
min

Why You Need to Write Original Content and Tips for Creating It. Since the dawn of .COM content has been the Holy Grail of engagement, conversions, and generally winning the internet. - Original content can help you reign over the labyrinth of finding your audience and getting them to engage with your brand. Educate and inspire them and your followers will be loyal to your domain.

Your Logo Isn’t Your Brand

Yung HuiYung Hui
Yung Hui
Yung Hui
Skyrocket Digital
No items found.
January 24, 2019
min

Does your brand go beyond just your visuals? Find out why the best brands are emotion-based, not materials based. - If you think building a brand is just about colours and fonts, you're doing it wrong. So we’re sharing the right way to approach branding.

What’s Up (Or Down) With Your Brand? A Brand Refresh Guide Book

Yulia HavronYulia Havron
Yulia Havron
Yulia Havron
Skyrocket Digital
No items found.
January 22, 2019
min

Your brand was probably awesome at one point, or at least it was pretty good. Does it still hold up though? If you haven't evaluated your brand in a while, it might be time for a refresh. Here’s a guide to help you decide.

An Expert Graphic Designer On How A Logo Is Created

Yong-hee KimYong-hee Kim
Yong-hee Kim
Yong-hee Kim
Skyrocket Digital
No items found.
January 17, 2019
min

A step by step guide on how to create an impactful logo. Ever wondered what goes into creating a professional logo that supports your brand goals? - This article will show you the thought process of how an expert creates a logo that supports a successful brand.

You’re Working In Agile; Why Aren’t You Using Venture Design

Skyrocket Digital
No items found.
December 11, 2018
min

A simple idea that gives grand results. How venture design isn’t about design at all. It’s about accelerating your business and anyone can do it. Venture Design is a term commonly heard and often misunderstood. How are companies actually using this to their advantage and reaping the benefits?

The Ugly Side That Beauty Brands Risk Facing Online

Jessica RobertsJessica Roberts
Jessica Roberts
Jessica Roberts
Skyrocket Digital
No items found.
December 1, 2018
min

Tips and tricks to navigating social media upsets. - When cosmetic companies gets caught up in a social media storm, there's only one way to make it out in one piece.

Corporate Holiday Gifts

Chloe LuChloe Lu
Chloe Lu
Chloe Lu
Skyrocket Digital
No items found.
November 30, 2018
min

Give corporate holiday gifts like a badass this holiday season. - Corporate holiday gifts can be a tough call. Check out this list of ideas to really wow your clients, coworkers, or anyone else you want to show you care.

Moving Into a Trustless World with Blockchain

Mo DhaliwalMo Dhaliwal
Mo Dhaliwal
Mo Dhaliwal
Skyrocket Digital
No items found.
November 14, 2018
min

Is blockchain inevitable or the “flying car” of our era? Fundamental to blockchain is the idea that you don’t trust any individual member of the system. A network of actors on the system work transparently and provide “proof” for every action they take—no trust required. - Currency, finances, economy—these are the most fundamental building blocks of our society and also the ones requiring the most faith and trust. So, it’s no surprise that the most viral and hysteria-inducing application of blockchain is for the creation of alternate currencies.

A Guide To Cannabis Advertising

Kris ChichakKris Chichak
Kris Chichak
Kris Chichak
Skyrocket Digital
No items found.
October 17, 2018
min

Marketing cannabis is a bit more complex than pretty pot leaves. - Whether a licensed producer, storefront or an investor, it's important to understand best practices in cannabis advertising.

A Marketing Manager’s Guide To A Brand Refresh

Yulia HavronYulia Havron
Yulia Havron
Yulia Havron
Skyrocket Digital
No items found.
September 5, 2018
min

Successful rebranding starts with a promise. - What is a brand refresh and why is it important? Here is a marketing manager's guide on what to consider and whether it is time for a brand revival.

Why This Branding Agency Still Uses Facebook In 2018

Skyrocket Digital
No items found.
August 14, 2018
min

Facebook marketing isn't just data breaches and cat pictures. - In a world where Facebook represents our digital selves, the power of social marketing is unrivalled for brands.

Amazon Web Services vs Google Cloud Platform

Ethan  ZhangEthan  Zhang
Ethan Zhang
Ethan  Zhang
Skyrocket Digital
No items found.
April 6, 2018
min

A defining comparison of the two biggest cloud hosting platforms around in 2018. - Selecting a hosting platform can be hard, so we did the hard work and research for you. Here's how AWS and Google Cloud stack up together.

Facebook: It’s Time To Face the Facts

Skyrocket Digital
No items found.
February 25, 2018
min

Here's an infographic on Facebook, its challenges and less flattering statistics.

What you need to know about Canadian Crowdfunding

Skyrocket Digital
No items found.
February 8, 2018
min

An idiot's guide to crowdfunding in Canada. - Not all companies are destined for the elusive IPO - crowdfunding can be one of the best fundraising methods for the modern startup.

10 Awesome Google Sites You May Have Missed

Zeeshan RasoolZeeshan Rasool
Zeeshan Rasool
Zeeshan Rasool
Skyrocket Digital
No items found.
February 6, 2018
min

A deeper look into new Google sites and the power within. - You've heard of Google Maps and Google Docs, but have you been given thousands of dollars from Google Grants?

A Day in the Life of Smartphone Users

Skyrocket Digital
No items found.
February 6, 2018
min

Mobile app design is the window into our souls. No, really. - We know we are connected. But do you realize the extent? And more importantly, how do you play into your users’ day?

Adaptive vs. Responsive Web Design (AWD vs. RWD)

Skyrocket Digital
No items found.
February 6, 2018
min

Are you human? Then you should care about responsive web design. - So, the site you built in 2001 – it’s there – it does its job. If I squint at it on my phone, it works okay. Yes, it works ‘okay’ but imagine…

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