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The anatomy of our Vancouver startup marketing agency. - Developing the brand for the inaugural Startup Week Vancouver event was an interesting challenge presented to us by Boris Mann. Startups (and the plethora of events that appeal to them) are in an interesting space with its own distinct culture…
How one company won the hearts and minds of a brand strategy firm. - The time has come. We’re ready to announce the chosen startup of 2017’s Brand Prize!
Comparing types of branding strategies is like comparing apples to magic 8 balls. - From an incredible list of startups, the Brand Prize team reviewed and debated until five companies came out on top.
The winning brand redesign goes to... - Brand Prize is back for 2017! And it’s bigger and better than ever before.
Discover an agile methodology that actually works. - We’ve become true converts of agile. Here’s the Skyrocket Scrum process in action.
When social impact is powered by brand . - The wait is over, the winner is selected. Take a look at the startup we’d be helping this year.
We get how tough it can be for startups to pull together all the pieces they need to promote their business and idea in the world. Here's the powerful way we approach branding for startups.
Financing your startup can be daunting, but Canada has you covered. - A unique business fundraising method that many startups don't consider - Equity Crowdfunding. Here's how it works in Canada.
A highly successful ICO began with brand strategy. - A full guide to designing and launching the perfect landing page for ICO and blockchain products.
Building a website in NationBuilder was the beginning of something beautiful. - We reveal how our courtship with Nationbuilder unfolded with Jazz of all things.
How refreshed brand positioning saved Harley Davidson. - The value of brand (i.e. brand equity) is one of the most valuable assets a company has. So, what happens when a company deviates from its established branding?
A complete look at marijuana advertising before the storm. Building a brand in a new, evolving market is an exciting challenge for a company, especially when based on a once-illegal industry.
A compelling value proposition is the foundation you need for a solid brand. - We always get asked how to brand a company. That's why we built a process over 6 years that answers the most common marketing question.
A hitchhiker's guide to reaching for the galaxy. - Marketing and brand managers everywhere understand the struggle. You need talent. You have the budget. Should you hire in-house or bring on a creative agency?
Part two of the design thinking process for startups. - Design. Yeah. But really, what practical influence can design have on your business?
When creative agency services are wrapped in small, malleable chunks of gold. - Lean methods maximize value and minimize costs — that’s why professionals, like ourselves, from areas as diverse as software to marketing are increasingly turning to lean to get the job done right, without the extra padding.
Game-changing stories from The Broadbent Institute Progress Summit. - Let’s talk big picture. How are we evolving today to thrive tomorrow?
An open letter to the City of Vancouver logo redesign project. - Our UX Designer Marie Lamouret has signed, among hundreds of Vancouver design community members, an open letter that expresses her position on the new City of Vancouver logo. CBC reached out to Marie for an interview, a transcript of which we are publishing here.
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A brand building strategy worth celebrating. - We’ve picked out five startups who we believe are going to do damn good things for our world. Drumroll please…
Company culture isn't about ping pong tables and beer. - You know how these days everyone is raving about ‘Slack changing their work lives’? Well, count us in because Slack did change the way we work and our culture as we knew it.
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