Leave business to the designers

In this episode of High Agency, we sit down with Dominic Wong, Managing Director of Invoke, to explore what it really means to design at the intersection of craft, commerce, and emerging technology. Dominic reflects on Invoke’s evolution from its early association with Hootsuite to its renewed focus on building zero-to-one digital products for founders, startups, and innovation teams. We unpack the tension between design as decoration and design as strategy, why great designers must act as translators between business, engineering, and user needs, and how “good design” isn’t about polish, it’s about delivering meaningful value. The conversation dives into perennial industry debates: Should designers code? How much should data shape decisions? How do you avoid designing by committee? Dominic shares his perspective on mentorship in a hybrid world, the shift from hard skills to discernment and systems thinking, and why the future belongs to designers who can think, not just execute.